Messaging Best Practices: Introduction

Effective communication with fans via KNKY’s messaging features is key to building trust and maximizing your revenue. Direct messages create a personal bond that encourages loyalty, while strategic use of mass messaging can boost sales if done authentically. In fact, on fan platforms, subscription fees are just a baseline – top creators earn most of their income through tips and pay-per-view (PPV) sales in private chats, where they build relationships and upsell exclusive content. Rather than simply chasing more followers, success comes from nurturing your existing fanbase through engaging conversations and smart sales tactics. In this collection, we break down messaging best practices by audience type (paying subscribers, free followers, and casual visitors) and then discuss how to use one-on-one vs. mass messaging in a genuine, effective way.