1. Personal 1:1 Messaging
One-on-one chats are where you build deep personal connections.
Personalize every message: Use the fan’s name, mention past conversations, and recall their interests.
Nurture top supporters: High-value fans (“whales”) deserve regular check-ins and friendly chats beyond sales.
Example: “Hey Sam, how was your weekend? 😊”
Offer tailored upsells: Suggest relevant content based on their preferences.
Example: “You mentioned you love cosplay – I just shot a new set you might like. Want a sneak peek? 🥰”
Prioritize wisely: Focus more time on active, high-spending fans while keeping polite contact with others.
Impact: Fans who feel truly seen and valued are far more likely to stay subscribed, spend more, and recommend you.
2. Mass Messaging
Mass DMs let you send one message to many fans at once, perfect for:
Announcements
New content drops
Promotions and sales
Best Practices for Mass Messages
Segment & target
Send tailored messages to different groups (e.g., new subscribers, loyal fans, free followers).
Avoid one-size-fits-all blasts -make messages relevant for each audience.
Keep it personal
Write as if speaking to one person.
Use casual language and placeholders if available (“Hey [Name]!”).
Start with a friendly note before the offer:
“Hi! Hope you’re doing well 😊 I just uploaded something special I think you’ll love…”
Offer value & variety
Mix content types:
Sales-driven (discounts, PPV drops)
Community-driven (milestone celebrations, polls, Q&A invites)
Use urgency and exclusivity: “50% off for the next 24 hours!” or “First 10 fans get a bonus clip!”
Avoid overdoing it
Limit to 2–3 per week to prevent inbox fatigue.
Don’t keep resending the same locked post - change the angle or share new content.
Remove fans who already purchased or never engage from repeat promotions.
Keep the human touch
Even if you use templates or scheduling tools, customize before sending.
Add voice notes or short videos for a personal feel at scale.
3. When to Use Each
Method | Best For | Goal |
1:1 Chats | Building trust with top fans, high-spend conversions, personalized upselling | Deepen relationships and loyalty |
Mass Messages | Announcements, promotions, engaging wider audience | Reach many fans quickly with relevant updates |
📌 Final Takeaway
1:1 DMs: Build intimacy, trust, and high-value sales.
Mass DMs: Reach more people efficiently with targeted, engaging offers.
Balance is key: Prioritize personal chats for your best fans and use mass messaging smartly for broad outreach.
By segmenting your audience, crafting authentic messages, and respecting inbox boundaries, you’ll maintain a loyal fanbase that’s excited to support you—and ready to buy when you offer something new.